By Isaac Axel
While National Eating Disorders Awareness Week provided a concentrated period of public attention, Timberline Knolls Residential Treatment Center maintained consistent stigma reduction efforts throughout the year. This sustained approach reflected their understanding that changing public perceptions required ongoing education rather than isolated campaigns.
The facility actively participated in awareness events like National Mental Health Awareness Month in May, using these occasions to amplify their core message that recovery is possible with appropriate support. These calendar touchpoints served as amplification opportunities for their year-round educational initiatives rather than standing alone.
“Recovery from an eating disorder is possible. There is hope and help available,” noted one Timberline Knolls team member, reflecting the consistent message that threaded through all their public communications. This emphasis on possibility countered the hopelessness that often prevented individuals from seeking treatment.
Throughout the calendar year, Timberline Knolls addressed seasonal challenges that could intensify eating disorder symptoms or triggers. Their educational content acknowledged difficult periods like holiday seasons, summer months when body image concerns might increase, and back-to-school times that could elevate academic pressures for adolescents.
Located on a beautifully landscaped campus in Lemont, Illinois, Timberline Knolls regularly hosted community education events that welcomed professionals, families affected by eating disorders, and interested community members. These events helped extend their stigma reduction work beyond digital spaces into face-to-face interactions.
The facility’s “Every Bite a Battle” campaign demonstrated their commitment to creating enduring resources rather than temporary messaging. By developing a dedicated microsite and physical installation of portraits, they established a permanent educational platform that continued reaching new audiences long after the initial launch.
Timberline Knolls’ comprehensive alumnae program represented perhaps their most significant year-round stigma reduction strategy. By supporting former residents in maintaining their recovery and potentially becoming advocates, they created ripple effects that extended far beyond their direct services. Monthly alumnae nights and ongoing support groups sustained this community throughout the year.
